Sparkasse against direct banks ING Diba, Generali Bank and easybank
March 20th, 2007 in Austrian Credit
The Sparkasse banks want to refine its offers and stand up to the direct banks of ING Diba, Generali Bank and easybank.
The situation of the Sparkasse group changed. They had to compete with affiliated bank so far, but recently new competitors in the shape of direct banks appeared.
Now the 55 different Sparkasse banks and its 1.060 branches with 16.000 coworkers want to face the competition and work on new more favourable conditions.
The competition is going to take place in chosen segments of the banking business: payment transactions, savings deposits and the stock exchange dealing like day trading. The Sparkasse group is optimistic to keep up with the direct banks.
In the course of this the Sparkasse banks are doing not so bad. Last year they could increase their amount of customers by 77.000 new customers up to 2,88 mio Austrians. Their balance sheet total increased 9,1 percent up to 138,50 billion EUR.

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