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Walter Meinhart thinks that the German market has much more potential as Eastern Europe.

Already this year he wants to earn 20 million Euro in Germany.

Since 2007 the cable merchant from St. Florian, a little town in the east of Upper Austria, is busy with the foundations of distribution establishments in Hamburg, Berlin, Dortmund and Munich. These are the magic places from where wants to conquer the German market.

Meinhart answers the question “why?”, with the consideration that Germany needs much more cable than Eastern Europe. “So it was crystal clear to expand to Germany than to the east of Europe”, he explains.

This year the cable merchant expects sales in the value of 190 million Euro.